Wowed by WO!

Part two of our silk road expansion in one of the most dynamic, intriguing and emerging markets in the world now: China.

Last Feb. 3, China Unicom, China's second-largest mobile phone carrier, opened its first flagship store, the creatively and mnemonically named retail brand store, WO, in Beijing, and we were part of the celebration from the get-go! 

Located in the southern hall of China Unicom's headquarter building in the Financial Street, the three-floor, 800 square meter WO store is not only the biggest iPhone showroom, but the most advanced 3G interactive experience centre as well. Customers were shown around three areas and different experiences: Wo 3G (everything about what's new in mobile technology), Wo Family (which included a spectacle of new innovations to heighten home entertainment) and Wo Business (solutions for your work).

The brand WO represents a new service concept and a spirit of innovation. It pronounces the same in Chinese and English, representing an exclamation on the power of technology. We're proud to bring our whole line of accessory prooducts for iPhone 3G/S in WO's new and exciting retail environment. 

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Take a peek at some snapshots of the opening event!