Apple, once again, innovates online content.
How many of you read display ads? They're the banners usually on the top, sides and (decreasingly, due to poor real estate performance) bottom of webpages. Well, much debate has been going on in industry forums and there is much concern if this tool has truly seen its glory days.
The truth is the web is a constantly changing landscape. What was hot only a couple of years ago eventually either succumbs to (i.e.: ICQ) or struggles with (i.e.: e-mail) new entrants that offer more novel and/or better ways to realize an equally ever-changing set of utilities in this medium.
For instance, did you know that the number of people watching online video exceeded the number of people using e-mail in November 2007? And as of February 2009, more people are using social media vs. - again - e-mail. Yup, e-mail is officially as old as Tom Hanks' and Meg Ryan's 1990s movie, You've Got Mail.
Well today's cool feature is an innovation on the dying display ad banner: Apple's new iPod iTouch.
Apple did it early this year (through creative-powerhouse agency, TBWA/Media Arts Lab) by adapting their "Get a Mac" creative online and making it specific to the banner ad in which it was placed. The result is "Booby Trap", an entertaining and completely un-revolting display ad that is every bit as attractive and game-changing as Apple's products.
Well they did it again with their new iPod Touch "Next Level." campaign. Watch how Wired Magazine's own banner webpage plays with the iPod Touch's "next level" features.
Cool, huh.
